Watch the replay of our recent Wealth and Wisdom Breakfast Club Event – Wealth Built by Women: Equity via Entrepreneurship and Investment with Shelley Kuipers, CEO of The51 and Alice Reimer, CEO of Fillip Fleet, moderated by Andersen Partner, Krista Rabidoux.
About Shelley
Shelley Kuipers is a seasoned entrepreneur, investor, and capital leader focused on building the economic systems of the future. With more than 20 years of experience in early-stage investing, Shelley is known for backing innovation-driven companies and advancing business models that expand participation, ownership, and long-term value creation.
She is the Co-Founder & CEO of The51, a financial platform and venture firm unlocking the economic power of women and serves as General Partner of The51 Fund I and Fund II, and The51 Food and AgTech Fund.
Shelley is also Co-Founder of her family office, Adventure Capital, which she runs collaboratively with her partner and two sons, investing across sectors with a disciplined, multi-generational perspective.
She has lived and worked across Canada, the United States, and the United Kingdom, and has led commercialization efforts in global markets. Her investing roots began in energy, but she quickly diversified into technology and innovation-driven companies, building a portfolio of more than 30 early-stage investments to date. Shelley is deeply engaged beyond the cheque, supporting founders as an advisor, board observer, and director, and is deeply committed to investing in the world she wants to live in.
About Alice
Alice Reimer is an accomplished technology entrepreneur and dedicated community leader with a track record of building high-impact companies and supporting the next generation of founders.
She is currently the CEO of Fillip Fleet, a fintech company at the forefront of digitizing fuel and fleet expense management, and serves as an advisor at Creative Destruction Lab Rockies.
Previously, Alice was the co-founder and CEO of Evoco, a SaaS company adopted by global retailers such as Walmart and Home Depot. Throughout her career, she has worked with globally recognized brands and led industry-wide digital transformation initiatives. Her leadership has been recognized with numerous honors, including Canada’s Top Female Entrepreneurs (PROFIT W100), Alberta’s 50 Most Influential People, and the CIWB Small and Medium Enterprise award.
Alice is also a co-founder and board director at The51, a financial platform increasing access to capital for women-led businesses, and serves on the board of Alberta Blue Cross.
About Krista
For more than two decades, Krista Rabidoux, Partner at Andersen LLP, has built her career around a single guiding belief: when people understand their tax world, they make better decisions for themselves, their families, and their businesses. What began as a fascination with the intricacies of U.S. and Canadian tax law evolved into a vocation defined by clarity, empathy, and cross‑border expertise.
Krista is known for her ability to take complex international tax challenges and translate them into strategies that feel manageable, empowering the individuals and organizations she supports. Whether she’s guiding a business expanding into new markets, helping globally mobile professionals stay compliant across jurisdictions, or supporting multigenerational families as they navigate transitions, Krista brings both technical precision and a deep understanding of the human stories behind the numbers.
Her work spans U.S. and Canadian personal and corporate tax, international compliance, treaty analysis, family enterprise advisory, and cross‑border planning for athletes, artists, entrepreneurs, and globally active families. As a member of the Family Enterprise Canada community, she is particularly passionate about helping family‑owned businesses preserve continuity across generations, ensuring tax strategy aligns with legacy, purpose, and long‑term vision.
Clients appreciate Krista not only for her expertise—as a CPA—but also for her steady, thoughtful coaching approach. She is the advisor people want in their corner when the rules get complicated, the stakes get high, or the path ahead requires a mix of technical insight and empathy.
